Discover the nuances of each Marcela Giocanti bridal journey—from our Collection where our defining silhouettes are tailored to honour your individuality, to our Signature Experience where existing designs evolve through artistic interpretation, to our Bespoke journey where a singular creation emerges from the intimate dialogue between your vision and our craftsmanship. Explore each path in detail through our Experience page, where every possibility awaits.

Elevating the Bridal Dress Shopping Experience — From London to You

For brides unable to visit our London studio, we offer a refined alternative: a Virtual Atelier Experience—where you can try on our gowns in the luxury of your own space.

THE PROCESS

Your journey begins with a private virtual bridal consultation—a dialogue shaped around your wedding vision, personal style, and the silhouettes that resonate with you. Guided by our expert team, you’ll explore our curated collection of bespoke bridal gowns, crafted with intention and artistry.

Should you wish to proceed, we’ll send a sample gown and measuring kit so you can experience the silhouette, drape, and details firsthand. A second virtual fitting refines the gown—addressing alterations, adjustments, and finishing touches.

Sample Try-On Policy

To thoughtfully manage the availability of our limited sample pieces, international sample shipments require a 50% refundable deposit. When the gown is returned in its original condition, your deposit will be fully reimbursed . Our current sample size is UK 8/10 (US 4/6).

Schedule a consultation with our Designer at our London design studio as we guide you through the creation of a personalised gown made to measure and fitted to perfection for your momentous occasion.

Appointment Hours

Saturdays 10 am – 5 pm GMT

Sundays 11 am – 5 pm GMT

Appointments are confirmed with a £50 consultation fee, which will be applied as a credit towards any purchase. 

We kindly ask clients to cancel or reschedule at least 48 hours in advance of an appointment to receive a credit for the consultation fee.

Please allow 24 hours for us to confirm your appointment. A confirmation email with our London studio address will be sent once payment has been confirmed.

Please email us with any other questions or concerns at info@marcelagiocanti.com

We look forward to welcoming you to the studio.